L’Agent Gets Intimate on Melrose Avenue

Agent Provocateur, translated: “inciting agent” brought its diffusion line L’Agent to sunny Melrose Avenue in the design district. Opened just in time for the Valentine’s Day rush, L’Agent continues to offer its affordable line of lingerie, accessories, nightwear and swimwear, exuding a “fresh feminine feel” for the upcoming spring and summer season.


Co-designed in 2013 by sisters Penelope and Monica Cruz along with Sarah Shotton, Agent Provocateur’s Creative Director, L’Agent opened its first standalone stores in Spitalfields, London, New York City, and West Hollywood this year. Offering both seasonal and classics collections, L’Agent fills the niche for affordable and luxury intimate apparel, stating “we want our lingerie to make women feel comfortable, empowered and sexy with a playful and sophisticated line that offers a more accessible price point.” 1

Learn more about the launch of L’Agent by Agency Provocateur with Penelope Cruz below, and visit the store at 8503 Melrose Avenue from 11:00am to 7:00pm (until 6:00pm on Sunday).

Photo Credit: 1, 2